Advertising Analyse an advertising campaign for any product or Coursework

Advertising Analyse an advertising campaign for any product or services - Coursework Example any was able to cut a niche in the market since it is molded in the counterculture phenomenon and it is characterized by innovative and revolutionary practices that has shaped its uniqueness, successes, strategies, products identity, and above all, its failures (Gallo, 2013). In 1990’s the failures of Apple’s strategies and brand loyalty was fast deteriorating. The company had lost millions in profits and jobs had been lost as the company tried to cut spending on personnel. Their popularity had further been worsened by their previous advertisement campaign which was perceived by the market to be way below their expectations. Furthermore, there was no single practical strategy that was working for the company at that time given that even their technological advancement was not ahead of other technological companies. Steve Jobs, the cofounder of Apple, returned to the company in 1997, displeased at the rate in which the company was sinking in his absence. Under his leadership, a new advertisement campaign was devised to restore the glory of the company, restore its market share and encroach into new markets for the personal computers. In the technological industry, especially where electronics are concerned, consumers were no longer interested in the basic features or acquiring products that everyone else has. Consumers wanted high quality products that are differentiated to define, not only what they say, but also to be the brand that defines what they drive, what they wear and what they possess. They wanted technological products that fit their lifestyles and add to the psychological meaning of what they possess already. Apple’s products gave the consumers products that had the potential to define their lives and needed an advertisement campaign that reminded them that (Yeshin, 2006). Apple’s Think Different campaign was pioneered by Jobs in an attempt to restore the counter-culture brand image that the company had lost. The transformational shift of the

Risk Tolerance & need to diversify Research Paper

Risk Tolerance & need to diversify - Research Paper Example Large Company stocks, also referred to as blue-chip stocks or large-cap stocks, refer to the stocks of large publicly traded companies (Leach and Melicher, 2011, p.249). Long term corporate bonds in most cases refer to debentures which offer a higher yield compared to other investments but investors of such bonds are prone to interest risk and credit risk. Long term government bond refers to those bonds which mature in more than 10years. US Treasury bill is a transferable debt contract issued by the US Government that ensures trust and fulfillment of claim of receivable return at the end of the period. Such investment is made for a period of one year or less than one year, and is exempt from local and state taxes (Boston Institute of Finance, 2005, p.105). If my decision is to invest in the current portfolio of mix of stock, bonds and treasury bills in equal proportions, despite of the divisions between fixed earnings and volatility of earnings of the securities, the entire portfolio would give an average (avg.) expected return of 14.78%, with risk of 8.88% associated with it, as per time horizon and risk tolerance. Impact on future Investment Decisions The decision of future investment and formation of portfolio with diversification depends on the characteristics of the investor, the characteristics of the securities in the portfolio and its risk return trade-off which will determine the proportion of investment to be made in each security, observation of the historical performance of the securities, and the time horizon of investment. An investor can be broadly classified into risk averse investors, risk prone investor, and risk neutral investor, based on their degree of risk preference. Risk averse investors prefer security to earnings than risk accompanied by high returns. Such investors prefer to invest more in bonds and treasury bills which will carry a guarantee of return at the end of period with low risk; as such investors try to avoid risks. Some inve stors who prefer to bear risk and avail the high return associated with it belong to a class of risk prone investors. Such investors prefer to invest in risky securities with high returns, such as equity, so as to avail the benefit arising out of it. There is another class of investors known as risk neutral investors, as they do not make any differentiation between debt and equity and opt to invest equal proportion in each (Haslem, 2009, p.158). If I am a risk averse investor, I shall prefer maximum investment in treasury bills and bonds, as this will assure a fixed percentage of returns at the end of the period with low risk associated with it. Thus, 80% of the investment is to be made in treasury bills and bonds, and 20% in company stocks. The proportion of investment in long-term corporate bonds differs from long term government bonds and US Treasury bills, as because long term corporate bonds is a bit risky than the others. If I am a risk neutral investor, I shall prefer equal p roportion of investment in both stocks and bonds (i.e. bonds and treasury bills), with an expectation that if return from stock is higher I shall benefit from my investment, and, if investment in stock fails to provide return, then benefit earned from the fixed income bearing securities would help to offset some portion of the loss. If I am a risk prone invest